Hyundai has managed to completely transform it's image in the last 10 years from a cheap Korean car to a luxury loaded cost effective brand, with the new 2012 Hyundai Equus being compared to the BMW 3 and the Hyundai Genesis competing with the likes of Lexus and Lincoln. Hyundai has proven that you don't need to spend over $40k to get a full-sized fully loaded luxury sedan. The last few years Hyundai has launched a new generation of dynamic and slick designed models, the Genesis turned heads when it was unveiled in 2008 at the New York International Auto Show and went on to win the 2009 North American Car of the Year, along with the 2009 Best New Luxury Car under $50,000 in Canada (by AJAC). Not only has the luxury and performance based models been winning awards, the Hyundai Sonata was named the "Best New Family Car" in 2006 by the Canadian Car of the Year awards. While the 2012 Hyundai Elantra was named North American Car of the Year and Canada Car of the Year, while the Hyundai Veloster was named the best new car design and best new sports/performance car under $50,000 beating out the likes of the Volkswagen Jetta GLI and Kia Optima SX.
Hyundai Canada's headquarters are in Markham, Ontario with 192 Hyundai dealerships across Canada, Hyundai has built a reputation in Canada as a reliable yet affordable vehicle, with minivans, sedans and SUVs like the top selling crossover Hyundai Tucson and Santa Fe. While the top selling Hyundai Excel which arrived in Canada in 1986 was discontinued in 1998 and replaced by the Hyundai Accent, it's still favorite among first time car buyers looking for quality, safety and durability. Hyundai Canada is one of the few foreign car makers that cater to college students with compact, sporty and trendy models, while the family friendly Hyundai Elantra Touring continuous to be a top seller. While Hyundai continuous to grow Hyundai's Research & Development centers continue to work on the next generation cars looking for a perfect harmony between environmentally conscience and safe vehicles while using the most up to date technology.